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<h2>The Brief</h2>
<p>Multi-territory European operator, Admiral, needed fast in-play odds feeds in order to maximise in-play bets and turnover. When partnering with Genius Sports, it required:</p>


Low-latency venue data on major football leagues

In-play trading content with high uptimes and margins

24/7 multi-sport coverage to increase turnover

<h2>The Challenge</h2>
<p>For Admiral, access to the fastest, most reliable venue data is vital. Live betting is its main revenue driver and to maximise in-play bets and turnover, Admiral needs to offer in-play markets with high live betting availability and reduced suspension time.</p>
<p>In addition to utilising low-latency feeds on elite football leagues, Admiral must engage its customers with 24/7 football, basketball and tennis coverage from around the world.</p>


<h2>The Solution</h2>
<p>Genius Sports supplied Admiral with modelled in-play odds feeds powered by low-latency venue data on European and South American football including the English Premier League. We also provided the market’s largest venue basketball coverage and leading tennis content.</p>
<p>As the exclusive data partner to rights holders like Football DataCo, Genius’ feeds are delivered direct from the press box in hundreds of stadiums for maximum speed, security and reliability.</p>
<p>To help Admiral reduce suspension time across football, basketball and tennis, our in-play trading models use machine learning to, uniquely, instantly recalculate odds during live events for near 100% uptime.</p>


<h2>The Result</h2>
<p>Admiral continues to grow revenues with leading in-play market uptimes and the market’s lowest-latency venue content across major sports.</p>


Admiral scores 14% margin with low latency EPL feeds

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